Leadership Singularity : How Marketing Can Save The World by Novak Patrick & Cook Jonathan & Caswell John & Glaenzer Virginie

Author:Novak, Patrick & Cook, Jonathan & Caswell, John & Glaenzer, Virginie [Novak, Patrick]
Language: eng
Format: epub
Published: 2020-09-09T16:00:00+00:00

A New Definition of Management

We must always remember that a business is made up of humans. Even if it is increasing applying new technological tools, it’s the people that benefit and are involved that are important.

The mature mindset, mentality, and attitude of leaders and the workforce to manage in an ethical, moral and sustainable way. The organizational design, the management, payroll, strategy, and leadership.

The decisions that ensure marketing makes the most efficient and effective interface with manufacturing – and vice versa. Managing the partners – e.g., distribution of what gets made – the substance and so on.

Business is Human After All

The coronavirus crisis has simultaneously revealed the great potential for digital technology to facilitate business interactions over a distance and exposed the limitations of that technology in providing the essential elements of human contact.

We have discovered in a physical world in which our expressions of emotion must always remain masked, that we have:

A hunger for face-to-face interaction.

A need for full human connection. That nature of contact that cannot be achieved on screen.

A feeling of skin hunger. This is the emotion that arises out of deprivation from human touch.

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